HubSpot TV - World Wide Rave with David Meerman Scott

Episode #27 - February 13, 2009
(Show Length: 29 minutes 07 seconds)  

Intro

• How to interact on Twitter - @karenrubin @mvolpe @dmscott
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• HubSpot 1K Customers Party! February, 19th

David Meerman Scott (Blog: Web Ink Now )

• What is a World Wide Rave ?
• Whats the secret to making viral content?
• What Tips do you have for companies trying to make viral content?
• Is there a particular type of content that is more likely to go viral?
• What is some of your favorite viral things?

Valentines Day Promotions

• http://www.chicshopperchick.com/2009/02/valentines-day-2009-flowers-special-order-online.html
• http://www.facebook.com/event.php?eid=52577192370
• http://techedgeweekly.com/?p=148
• Marketing Takeaway: Be nimble and try to take advantage of big holidays or current events.

Google Penalizes Google Japan for Buying Links

• http://searchengineland.com/google-penalizes-google-japan-16541
• Google dropped the Page Rank of Google Japan from 9 to 5 because they were buying links to promote a new widget.
• Marketing Takeaway: Buying links for SEO is like playing chicken on a bicycle, against a bus... blindfolded.   Don't do it.
  

• http://www.techcrunch.com/2009/02/10/twitter-to-start-charging-companies-for-having-an-account/
• http://blog.hubspot.com/blog/tabid/6307/bid/4569/Top-Twitter-Features-Worth-Paying-For.aspx
• http://blog.twitter.com/2009/02/nothing-to-report-just-yet.html
• http://www.marketingmagazine.co.uk/news/879748/Twitter-begin-charging-brands-commercial-use/
• Marketing Takeaway: Have a business model before you start a company.

FTC Gives Final Warning to Ad Industry

• http://www.marketingpilgrim.com/2009/02/ftc-gives-its-final-warning-to-ad-industry.html
• FTC has a lot of concerns about using data and collection of data for behavioral advertising
• Disclosure and easy opt-out
• Reasonable security of data, limited data retention
• Affirmative express consent for privacy policy changes
• Affirmative express consent before using sesitive data for behavioral advertising
• Marketing Takeaway: Pay attention to privacy rules - but this is not a big deal for most small businesses. 
  

Dalai Lama on Twitter?

• http://news.yahoo.com/s/afp/20090209/en_afp/usitinternettwitterindiatibetdalai
• http://www.readwriteweb.com/archives/his_holiness_the_14th_dalai_la.php
• Marketing Takeaway: Reserve your brand names on Twitter before someone else does!

Marketing Tip of the Week

• Take steps to try to start a World Wide Rave!

Closing

• What are you doing for Valentine's Day?

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