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HubSpot TV - Forget the Numbers with Surprise Guest MC Hammer

HubSpot TV Episode #28 - February 20, 2009
(Show Legnth: 32 minutes 41 seconds)

Thank you to Permission TV for helping us improve our livestream and offering great support!

Intro

Facebook Privacy Scandal / PR Disaster

Display Ad Rates Falling - Permanent or Cyclical? 

  • CPM rates fell 54% in the 4th quarter
  • Partially due to recession and partially due to an explosion in content and therefore inventory of ads
  • "Indeed, the Web is likely heading for a shakeout on a scale unseen since the dot.com bust."
  • http://online.wsj.com/article/SB123483323444195983.html
  • Marketing Takeaway: Creating your own content and leveraging inbound marketing is more effective than buying ads next to someone else's content. 

Hulu's Not For 20-Somethings

  • "At YouTube's launch in late 2005, more than 50% of its site visitors were 18- to 24-year-olds.
  • When Hulu   launched its public site last March, the largest age group visiting the site were those Internet visitors over 55 years old, accounting for 47% of all site visits, while traditionally younger early adopters accounted for only 17% of traffic."
  • More than 20% of Hulu's traffic came from newspaper Web sites.
  • http://daveibsen.typepad.com/5_blogs_before_lunch/2009/02/hulu-marketing-aimed-at-the-greatest-generation.html
  •   Marketing Takeaway : More traditional demographics are online consuming media.

Marketing Tip of the Week 

Forum Fodder

  • Anne from www.novosolutions.com asks: "What is a good bounce rate?"  "What is an average B2B lead conversion rate?"
  • Bounce rate and conversion rate depend a lot not only on the content of the page or website but also on the type of traffic going to the website.
  • What is bounce rate?  What is conversion rate for a landing page?
  • B2B website overall, a 2-4% site conversion rate is about average. Using HubSpot software and methodology, you should strive for more than this.  For landing pages, it varies greatly by the source of traffic.
MC Hammer Makes a Surprise Appearance! (19 minutes 17 seconds)

Closing

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