HubSpot TV - Forget the Numbers with Surprise Guest MC Hammer

HubSpot TV Episode #28 - February 20, 2009
(Show Legnth: 32 minutes 41 seconds)

Thank you to Permission TV for helping us improve our livestream and offering great support!

Intro

• How to interact on Twitter - @karenrubin @mvolpe
  
• Remember to subscribe in iTunes - http://itunes.hubspot.tv   - Leave a 5 star review!!!!
• HubSpot 1K Customers Party last night http://www.hubspot.com/blog/bid/4581/Good-Times-for-all-at-HubSpot-1K-Customers-Party
• Paul Gillin coming next week!

Facebook Privacy Scandal / PR Disaster

• Facebook changes terms of use, can keep data even if you cancel your account.  (this related to the FTC and their stance on behavioral ad tracking from last week)
• Consumerist breaks the news and says the new privacy policy is bad - http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever  
• Mark Zuckerberg (Facebook founder) responds - http://blog.facebook.com/blog.php?post=54746167130  
• PC Magazine reports that there will be a formal complaint filed with the FTC - http://www.pcworld.com/article/159703/  
• Overview coverage of the whole event and PR nightmare - http://www.allfacebook.com/2009/02/facebook-terms-of-service-change-rapidly-turns-into-a-pr-nightmare/  

Display Ad Rates Falling - Permanent or Cyclical? 

• CPM rates fell 54% in the 4th quarter
• Partially due to recession and partially due to an explosion in content and therefore inventory of ads
• "Indeed, the Web is likely heading for a shakeout on a scale unseen since the dot.com bust."
• http://online.wsj.com/article/SB123483323444195983.html  
• Marketing Takeaway: Creating your own content and leveraging inbound marketing is more effective than buying ads next to someone else's content. 

Hulu's Not For 20-Somethings

• "At YouTube's launch in late 2005, more than 50% of its site visitors were 18- to 24-year-olds.
• When Hulu   launched its public site last March, the largest age group visiting the site were those Internet visitors over 55 years old, accounting for 47% of all site visits, while traditionally younger early adopters accounted for only 17% of traffic."
• More than 20% of Hulu's traffic came from newspaper Web sites.
• http://daveibsen.typepad.com/5_blogs_before_lunch/2009/02/hulu-marketing-aimed-at-the-greatest-generation.html  
•   Marketing Takeaway : More traditional demographics are online consuming media.

Marketing Tip of the Week 

Forum Fodder

• Anne from www.novosolutions.com asks: "What is a good bounce rate?"  "What is an average B2B lead conversion rate?"
• Bounce rate and conversion rate depend a lot not only on the content of the page or website but also on the type of traffic going to the website.
• What is bounce rate?  What is conversion rate for a landing page?
• B2B website overall, a 2-4% site conversion rate is about average. Using HubSpot software and methodology, you should strive for more than this.  For landing pages, it varies greatly by the source of traffic.

• MC Hammer shows up during HubSpot TV due to the power of Twitter!
• http://www.hubspot.com/blog/bid/4583/MC-Hammer-Drops-by-for-Camera-Time-on-HubSpot-tv
• "Forget the numbers! Just stay interesting."

Closing

Webinar: Twitter for Marketing and PR