HubSpot TV - Stick with High ROI Marketing

Episode 31 - March 13, 2009

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!
• Special ticket giveway!: Blog post about their favorite example of inbound marekting (theirs or someone elses.) In that blog post, must link to HubSpot TV and IMS. Make sure we can find you!

Mailbag

• Paul Mycroft - http://www.paulmycroft.com/
• Is it possible to keep your Facebook business and personal pages separate? I really don't have the time to deal with personal Facebook requests but I want to develop my business Facebook profile. Can you keep your contacts separate?
• http://www.hubspot.com/marketing-webinars/facebook-for-business-webinar-archive/

Headlines

FTC Spoofs FreeCreditReport.com

• http://ftc.gov/multimedia/video/credit/annual-credit-report-videos.shtm
• @Soreco - Matt Soreco http://twitter.com/soreco
• Marketing Takeaway: Don't sue people, dive into creative marketing.

Tradeshow Budgets Predicted to Decline 17% in 2009

• http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090311/FREE/903119995/1078/rss01&rssfeed=rss01
• Technology insustry tradeshow spending will decline by 46%
• Marketing Takeaway: If you need to cut, start with your low ROI programs.

Google Releases Behavioral Advertising

• http://www.dmnews.com/Google-releases-behavioral-advertising/article/128633/
• http://www.marketingpilgrim.com/2009/03/why-i-hate-googles-interest-based-ads-for-doing-the-right-thing.html
• We discussed the FCC concerns about behavioral advertising on HubSpot TV before.
• Google was smart - very open and transparent, allowed an easy opt-out process (ad preferences manager - http://www.google.com/ads/preferences/view )
• Marketing Takeaway: Segmenting and targeting can increase response rates. Use them when possible.
• PS: An easy way to do this for your own website is to use behavior to create a lead grade - HubSpot software does this for you.

Social Networks Pass Email in Usage

• http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/
• http://www.readwriteweb.com/archives/social_networking_now_more_popular_than_email.php
• People spending more time in social networks than on personal email
• Marketing Takeaway: "People prefer the clean, controlled, multimedia and publicly social experience of social networking communication over the relatively open, individualistic and spammy medium of email." (quote from Read/Write Web)

Twitter Search Will Surpass Google (blog) Search?

• http://www.micropersuasion.com/2009/03/twitter-search-to-eclipse-google-blog-search.html
• Twitter Search tripled in last 6 months, Google Blog search is flat
• Blogs still show up in the main Google search, so is this a big deal?
• Marketing Takeaway: Blogging is still a higher ROI than Twitter, but you should be on Twitter too!

Marketing Tip of the Week

• Don't throw the baby out with the bath water, continue to invest in your high ROI marketing programs.

Forum Fodder

• Should company blog mix marketing, training and topical posts?
• Frank at www.interfolio.com