One of the best things about the SXSW Interactive Conference was the opportunity to chat with extraordinary talent in the social media, marketing and technology startup spaces. 

The following are three of my seven interviews with some very sharp people.

Scott Monty , Ford : "Be authentic. People don't want to talk to brands. They want to talk to other people."

You can follow Scott on Twitter as @scottmonty .

Julia Roy , Undercurrent : "Social media is a great way to provide customer service."


You can follow Julia on Twitter as @juliaroy .

Adam Audette , Zappos : "The best SEO tool is creating content."

You can follow Adam on Twitter as @audette .



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Originally published Mar 19, 2009 8:32:00 AM, updated October 20 2016