Episode 33 - March 27, 2009
(Episode Length: 19 minutes, 9 seconds)
Intro
- How to interact on Twitter: @karenrubin & @kylejames
- Remember to subscribe in iTunes - http://itunes.hubspot.tv : Feel free to leave a 5 star review!
Mailbag
-
@thatrobguy
: "Many SEO experts believe that links from .edu
domains are very influential. Their value comes in part because
they're tough to get--most educational institutions carefully manage
the content that gets posted to their sites. However, there's one easy
way to get a link on an edu site - alumni directories. I set up
profiles on my undergraduate and graduate school alumni directories and
was able to put a link up to my company's awesome baby gifts,
That Baby DVD and CD
."
Headlines
NCAA Basketball and Marketing
- March Madness: CBSSports.com Draws 4.8 Million Uniques During First Three Days
- Marketing Madness - Official ladder of the tournament
- Social Media Madness - The Final Four
- The Final Four: College Web Style
- jameskm03's march-madness Bookmarks
-
2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING
> Pro football: $748 million
> NCAA men's basketball: $643 million
> Pro basketball: $330 million
> Pro baseball: $326 million
> College football bowls: $250 million - Obama did a bracket how about your CEO?
- Estimated $600 Million in illegal gambling last year on tournament
- Viewership on demand up 60% (5.6 million unique visitors)
- 6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.
- Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.
Toys'R'Us Botches Acquisition of Toys.co
- Toys'R'Us loses SEO ranking with new purchase
- Marketing Takeaway : 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.
Fortune 500 Flunks SEO Test
- Fortune 500 flunks organic search efforts
-
Marketing Takeaway
: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing.
PimpThisBum.com
- PimpThisBum.com employs irony on homeless man's behalf
- Raised $50,000!
- YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest Airlines
- Marketing Takeaway : If a bum can use the internet to market then so can you!
- Marketing Takeaway : Don't be afraid to help people... people are inherently good and charity is great brand awareness.
Social
Media for Social Change
(SM4SC)/
@sm4scny
c
: Combines online and offline initiatives to help deserving
charities.
EVENT: Friday April 3, Roger Smith Hotel in NYC.
Buy tickets to support City Harvest
.
Marketing Tip of The Week : Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.
Forum Fodder
- James Lee from TeleGlass National : "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"
- Why Leaving Blog Comments is Not a Link Building Strategy
- How to Graduate Link Building High School
Closing
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