HubSpot TV - Marketing with Transparency in a Social Media World

HubSpot TV #34 - April 3, 2008

Intro

  • How to interact on Twitter - @karenrubin @mvolpe
  • Remember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!

Mailbag

  • Swag for 5 Star Reviews - Should we do it?
  • @giovanni - @karenrubin asking for 5 star reviews on iTunes for HubSpot TV in exchange for free HubSpot schwag - Is that wise? Message 1, Message 2, Message 3

Headlines

  • Rhode Island to Broadcast Expenses via Twitter
  • Press Release and RI Treasury on Twitter
  • Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.

  • Social Media Requires More Transparent Management
  • Scott Kirsner Boston Globe Article "On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."
  • Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.

  • Social Media Class at University
  • Telegraph.co.uk Article - "It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."
  • Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.

  • Microsoft Gearing up to Launch Kumo.com
  • B to B Online Article - Microsoft is "Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"
  • Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.

Marketing Tip of the Week

  • Pick one element of your business and be more transparent about it to the public and your company.

Forum Fodder

  • Sam Ruback from FlashPoint Development asks "How should I manage my Internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?"

Closing Comments