HubSpot TV - Personal Branding and Birthdays

Episode 35 - April 10, 2009
(Episode Length: 21 minutes, 26 seconds) 

Intro

• Interact with us on Twitter! Today, we are @ karenrubin @ kylejames . (Or put www.hubspot.tv in your Tweet.)
  
• Remember to subscribe in iTunes: http://itunes.hubspot.tv

Mailbag

• @ KevinHignett : NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. 
• After discussions with @ susank we want to make a clarification to last weeks story about social media requiring more transparency in management.  Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to
  the situation at Mzinga.
• From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of Christ

NEW SECTION: Doing it Right!

• Zappos Shoe Map  
• Masters Free iPhone App  
• Marketing Takeaway : Create content and give it away for FREE!

Job Seekers Find Success Though Inbound Marketing

• "An updated online presence, online and in-person connection, and alignment of your assets - will all contribute to your landing that dream job ."
• 50% of laid off workers have found new jobs
• Why businesses should support personal branding  
• Marketing Takeaway: Allow your employees to manage and promote their personal brand and you will help your company and your employees.

Diggbar - Good or Evil? 

• Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20
  
• How to Abuse the New DiggBar for Fun and Profit
• Marketing Takeaway: When using new tools, do some research and make sure they are serving YOUR purposes.

How to Leverage the Facebook Stream

• "A Facebook member with 150 friends, for instance, engages in reciprocal conversation with only 5 people, in direct communication with 9 people, and in "stream communication" with 20 people."
• "The implication for advertisers is that the new design is going to be great for spreading their messages far and wide---reaching two to four times as many people!"
• Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer Together
• Facebook reaches 200 million users
• Marketing Takeaway: Leverage the Facebook Stream by communicating with your fans and business connections frequently.

Forum Fodder

• James Lee from TeleGlass: "Where do I find great photos for my site and blog without paying a fortune but while being sensitive to digital property rights?"
• Image sources for Web site / Blog? Where to go? (Success Forum)
  
• iStockphoto
• Dreamstime
• Flickr Creative Commons

Marketing Tip of the Week

• Leverage the tools at your disposal (like the Digg bar and Facebook stream) and your employees (through their personal branding) to create and promote amazing content.

Marketing and Birthdays

• Facebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook 
•   Marketing Takeaway: Use your birthday and your customers birthdays to you marketing advantage.

Closing

Webinar: How to Use Facebook for Business