Episode #39 - May 8th, 2009
(Length: 27 minutes, 59 seconds.)

Intro

HubSpot TV Guest: Scott Kirsner

Mailbag

  • From PRSA Conference: Do Press Releases count as content creation?

Doing it Right

Headlines

The Future of the Boston Globe and Content in General

Twitter Competing with Google?

  • If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google?
  • Twitter Plans to Squash Google’s Spider?
  • Marketing Takeaway : Promote the content you publish in social media to attract more visitors and links.

DJing Social Media & Inbound Marketing

  • Richie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros system
  • Traktor Pro added the functionality into the next release of the product
  • Great example of innovation based on your top users as well as using inbound marketing within your product
  • Richie Hawtin launches Twitter app for Traktor
  • Marketing Takeaway: Make sure you are listening to your customers to find new product innovations.
  • Bonus Marketing Takeaway: Products that might not be social at first glance might be able to become social, giving them more inbound marketing power.

Marketing Tip of the Week

  • Make sure you are listen to your most sophisticated customers and understand how they are pushing, adapting and enhancing your product.
Closing

On next week's episode (May 15th, 2009), Chris Brogan will be on HubSpot TV 

Miss last week's episode?: HubSpot TV - Ahh Choo! Marketing and Swine Flu (May 1, 2009)

 

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Originally published May 10, 2009 7:37:00 PM, updated July 04 2013