of search traffic to websites generated from paid listings has dropped
to about 7.25 percent over the last four weeks, down from 9.8 percent
during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?
Marketing cutbacks? Or are larger companies learning the value of organic search results?
: Industry trends are interesting, but whats most important is your trends and your data.
economic times are increasing attacks on brands online through "gray
market knockoffs, phishing attacks, cyber squatting, e-mail scams,
trademark abuse, and copyright and patent infringements"
Monitoring your brand online is a must. Use free tools such at Google
alerts, Twitter search, Backtype (for blog comments) and keep and eye
on them on a regular basis. HubSpot Software also automatically helps
you monitor your brand and send you alerts.