Buy a Cute Teddy Bear with a Side of Junk Mail

Mike Volpe
Mike Volpe



Direct marketing pros will know this, but did you know that pretty much anytime you buy something through a catalog (and most of the time online as well), your name goes into a database to be bought and sold by more marketers?

In fact, many mail-order merchants make a fair amount of money renting their database.  Perhaps some make even more from list rentals than by selling actual products?

For example, even the Vermont Teddy Bear company rents its list of customers.  For just $0.10 per name, you can send them pretty much whatever you want.

vermont teddy bear mailing list

Questions to Discuss:

  1. When privacy is such a huge deal online, and people get all worked up over getting one spammy email, should we have different standards for junk mail?
  2. Should mail order catalogs require a proactive "opt-in" to rent your name to other companies?
  3. Why is there such a difference in how people feel about postal mail as compared to email? 
  4. Should there be a national "do not mail" list?

Webinar: Rethinking Marketing

Want to learn more about how you can use inbound marketing to grow your business?

Download the free webinar to learn how to turn your website into an internet marketing machine.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.