Earlier this week The Boston Globe released its Globe 100 -- its annual list of the top 100 public companies in Massachusetts, "ranked by composite performance score."
We pay close attention to our neighbors (particularly their inbound marketing needs and practices), so we thought we'd offer an alternative ranking: search engine authority.
We took the The Globe 100, ran their websites through Website Grader, then sorted them according to grade. The results are below (the links will take you to each company's Website Grader report).
So what's the big difference between companies at the top of the list, and those at the bottom?
In a word: content.
Top-ranked Progress Software has almost 8,000 indexed pages. As a result, they have a much better chance of winning the SEO lottery than last-placed MicroFinancial (9 indexed pages). You'll see a similar gap between most top- and bottom-ranked companies.