If you're a marketer and
you don't take yourself too seriously
, you will be rolling on the floor after you watch this.
Here's some of my favorite quotes relevant to the inbound marketing mission:
"Don't know it? Don't show it."
"You've got to hone your marketing mix. I like to stick with proven offline strategy ... to drive awareness.
It's not that digital marketing isn't proven, it's that I can't conduct a thorough ROI.
I don't do ROI on the rest of my media mix. But, that's because they're proven."
I prefer someone to be aware of my product than to not purchase it. They can't convert if they're not aware.
For instance ... Why would you give paid search credit for a certain conversion when it might just be a spillover of awareness of a USA Today Newspaper ad ... that noone looked at?