Godin: "If it's a word game, then authority wins, because authority is
about the perception of the consumer. If they believe you an authority,
you are. In the long run, of course, authenticity will trump it,
because your authority fades without it. The converse is not true. And
yes, it's a word game."
: Authenticity with gain you authority, which is what you need to worry about as a marketer.
Special Guest: Jeff Taylor, Monster.com & Eons.com