<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

June 13, 2009 // 9:15 AM

HubSpot TV - Vanity and Branding on Facebook with Special Guest Jeff Taylor

Written by | @

 


Episode #44 - June 12th, 2009
(Episode Length: 32 minutes, 36 second)

Intro

Mailbag

  • Ken Lauher of Contextweb asks, "How do you measure the effectiveness of public speaking engagements?  How do you measure an ROI?"

Doing It Right

Headlines

Vacant Homes in Twitterville

Facebook Goes In-Vain

  • Facebook (finally!) allows simple "vanity" URLs for profiles and pages (not groups)
  • Names based on your page or personal name, no "generic" words allowed
  • No cheating - business page must be from before May 31 and have 1,000+ fans
  • Announcement: Coming Soon: Facebook Usernames
  • FAQ: Facebook Usernames Coming Soon for Pages
  • Marketing Takeaway : Tonight at midnight, get your Facebook vanity URL!

Battle of the Search Engine Marketing

Authenticity vs. Authority

  • Authenticity vs. Authority
  • Seth Godin: "If it's a word game, then authority wins, because authority is about the perception of the consumer. If they believe you an authority, you are. In the long run, of course, authenticity will trump it, because your authority fades without it. The converse is not true. And yes, it's a word game."
  • Marketing Takeaway : Authenticity with gain you authority, which is what you need to worry about as a marketer.

Special Guest: Jeff Taylor, Monster.com & Eons.com

  • Founder, CEO and Chief Monster of Monster.com
  • Now at Eons.com , a social network for baby boomers
  • DJ on the side!

Forum Fodder

  • A quick question; if I embed a video from youtube on our website; do the website video views get counted towards the youtube page total views?
  • (To ask a question that you'd like to appear in Forum Fodder, visit www.inboundmarketing.com/forum )

Marketing Tip of the Week : Get your darn Facebook URL tonight at midnight!

Closing

Webinar: Advanced Business Blogging

Learn how to build your business blog into an inbound marketing machine.

Download the free webinar to learn how to create a thriving blog.


Topics:

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments