"We are not launching missiles, we are launching ideas."
"The key for communicators is that you need to open the door and pull the curtain back."
in the air force is a diplomat and a communicator. Even in the
corporate world, you really can't have just a marketing department or
just a PR department, you need to understand that everyone should be
involved in spreading your message.
Faggard says. "I am concerned with how insurgents or potential enemies
can use Social Media to their advantage. It's our role to provide a
clear and accurate, completely truthful and transparent picture for any
Online Publishers Association yesterday announced that 37 of its
members, including juggernauts like The New York Times, Forbes, ESPN,
CNN and MSNBC.com are (or are soon going to start) running the new,
larger ad units..."
"The real motivation was to provide
marketers and agencies with the opportunity to deliver a branded
experience directly on the pages of these very rich content sites."
One more reason to think about monitizing content through your product and not through ads.