I just got back from a long drive, after a long weekend with my parents (who are visiting from India). Geek that I am, as soon as I got home, I started checking email and getting caught up on my reading. That’s when I came across a thought-provoking recent article from Seth Godin: What Should I Do On Your Birthday ? (Yes, I’m a big Seth Godin fan. His stuff makes me think ).
This article had a particular resonance for me because my startup, HubSpot (the company behind this blog) celebrated its third birthday recently. Hard to believe it’s already been three years — they grow up so quickly!
In any case, in Seth’s article, he writes: “With all due respect to Hallmark, the idea of sending people cards and presents on their birthday seems both selfish and small-minded. It seems to me that we could think bigger. On the birthday of your company or brand, what would you like your customers to do?”
Here’s my request: For HubSpot’s birthday, what we’d love from you, more than anything else , is the following:
HubSpot Birthday Wish
Spend a day without pushing your product or service. Instead, spend that time saying something useful and interesting . Write a blog article. Tweet an insight. Produce a video. Anything. Just make your market smarter .
That’s all we at HubSpot wish for our birthday. Really it is. Wish granted? Thanks!
If you do end up granting the HubSpot birthday wish, tweet it with #hubspotwish (or link to this article) and I’ll come check it out.
What’s your wish for your company or brand?