HubSpot TV and the Future of Marketing in Boston

Magdalena Georgieva
Magdalena Georgieva

Updated:

Published:

Episode #50 - July 24th, 2009

Episode Length: 20 minutes, 4 seconds


Intro


Doing It Right

  • Real Estate Agents Doing it Right - 
  • Real-estate agents use Twitter, blogs to boost clients
    • "It just cracks me up that there are still so many realtors who don't understand how powerful this medium is," Bastian added. "Honestly, it's kind of good for those of us who know it."
  • Starbucks has a Win on Twitter with Free Pastries -  Starbucks’ Free Pastry Day = Twitter Win!
  • #freepastryday - "In just 2 short hours, Starbucks went from being the #4 Trending Topic on Twitter to #2. During the monitored timeframe, there were more than 17,942 Tweets that included the word Starbucks."


Headlines
Facebook Reaches a Quarter Billion Users & a Billion Video Views


Fed Ex Nixes Their Superbowl Ad in Favor of Online Video


Can Google Predict the Economy?

  • Larry Summers cites Google search as progress
  • "The number of people searching for the term "economic depression" on Google is down to normal levels, Summers said. Searches for the term were up four-fold when the recession deepened in the earlier part of the year, and the recent shift goes to show consumer confidence is higher..."
    Marketing Takeaway - Track the buzz around your brand and industry by looking at the number of people searching for it.


The Future of Marketing is.....BOSTON!

  • The Future of Marketing: Books by Bostonians
  • "Beantown, it turns out, is a hub of activity related to new approaches to marketing. Call it 'social media marketing,' 'inbound marketing,' or just 'new marketing' - but the home of the Red Sox, 'Cheers,' and Paul Revere is also home to some revolutionary thinking about the changing relationship between companies and their customers."
  • 21 Books Show Boston Is the New Marketing Hub
    Marketing Takeaway - Read what thought leaders are reading to keep up on the latest and greatest ideas.


Click Fraud


Forum Fodder

Is the use of directories submissions useful or harmful?



Marketing Tip of the Week - Keep yourself educated on the latest in marketing and be flexible to changing your strategies.

Closing

Webinar: How to Use Online Video for Inbound Marketing

online video

How do you get started with YouTube, video podcasting, live streaming, or viral videos.

Download the free webinar to learn how to use online video to grow your business with inbound marketing.


Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.