Study Shows Business Blogging Leads to 55% More Website Visitors

Rick Burnes
Rick Burnes



If you blog, you know that it's good for your business.


But how - and how much - business blogging is best?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

The data was crystal clear:  Companies that blog have far better marketing results. Specifically, the average company that blogs has:


Take a look for yourself in the graphs below:


Why are website visitors important? Because more visitors means more people to convert to leads and sales .


Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .


Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .

So what are you waiting for? Learn more out blogging in our SEO course.


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