If you blog, you know that it's good for your business.

But how - and how much - business blogging is best?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

The data was crystal clear:  Companies that blog have far better marketing results. Specifically, the average company that blogs has:

Download our free marketing tool that helps you generate more leads and learn  about website visitors.

Take a look for yourself in the graphs below:

blog website visitors

Why are website visitors important? Because more visitors means more people to convert to leads and sales .

inbound links blog

Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .

indexed pages blog

Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .

So what are you waiting for? Learn more out blogging in our SEO course.


Originally published Aug 17, 2009 8:15:00 AM, updated May 06 2022


Blog Optimization