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Written by Rick Burnes
If you blog, you know that it's good for your business.
But how - and how much - business blogging is best?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors means more people to convert to leads and sales .
Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .
Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .
So what are you waiting for? Learn more out blogging in our SEO course.
Originally published Aug 17, 2009 8:15:00 AM, updated May 06 2022
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