Episode #53 - August 14, 2009
(Episode Length: 25 minutes, 8 seconds)
Intro
- How to interact on Twitter: @ mvolpe , @ repcor with www.HubSpot.tv in your tweet.
- Subscribe in iTunes: http://itunes.hubspot.tv/
-
Special Guest: Bernie Borges
@berniebay
who is CEO of
Find and Convert
, an inbound marketing agency, and the author of the new book
Marketing 2.0
. (Buy on Amazon or download a
free PDF copy
)
- Why did you write a book? It takes a lot of time, and you already run an agency...
- What is different about this book as compared to other inbound marketing books?
- Who is the book for? What feedback have you gotten?
- What is the key takeaway?
- You are giving away a PDF of the full book? Why?
Headlines
You're Fired! Social Media Drives Donald Trump Imitations
- 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint
- 15 percent disciplined an employee for violating multimedia sharing / posting policies
- 17 percent disciplined an employee for violating blog or message board policies
- Remember Kevin Colvin? Do a Google search for "cool wand".
- Marketing Takeaway : Hire smart employees who do the right thing, run social media training classes if you have to.
RSS Becomes Really Simple Social with Google Reader
- You can now send any item you are reading to Twitter, Blogger, Facebook, Delicious, Digg, etc. right within Google Reader.
- Marketing Takeaway : Use Google Reader and now it's even easier to be more interesting in social media.
Facebook Search Becoming Social News Engine
- Facebook is taking their search function and turning it into a social news search engine - you can now do a search of "posts by Friends" or "Posts by Everyone" to find news relevant to your community and the world at large.
- "What does this mean for journalism and PR? A lot. As Facebook Search grows and, yes, learns, it will become a lot more powerful. Over time, it could change our habits and accelerate what many of us are doing now - becoming source agnostic."
- Marketing Takeaway : Make sure you are using Facebook to promote your blog and other business content today to prepare for tomorrow.
Twitter Uses API to Control Retweets
- Twitter announces an API to help control, standardize and mainstream retweeting.
- Good: More support and organization for retweets.
- Good: More reach/buzz for the originator of the tweet.
- Problem: Your stream will show the profile pic of the original tweeter, perhaps not someone you know.
- Problem: Companies (besides Twitter itself) lose the ability to track retweets and the spreading of content.
- Marketing Takeaway : Look for your marketing tools to start to leverage these new features.
Forum Fodder
Ken Karnack asks, " How long does it take to get found with new site?"
-
Dan Ronken
:
I'm just launching my site now and will be using the inbound marketing
strategy. I'll make a note to come back to this question in a couple of
weeks and let you know the results of the increased activity, click
throughs, lead conversions, etc.
- One Month Later: I'm very pleased with the results thus far and I've already received a couple 'authentic' leads via my contact page and I attribute this to new content creation; mostly through blogging.
- 988 visitors (820 new) / 2 leads directly as a result of website content (remember, I don't even have landing pages or calls to action set up yet.
- Related article: When Will You Find Your Inbound Marketing Pot of Gold?
Marketing Tip of the Week
Check out Marketing 2.0 in
book
or
PDF
form - If you want the PDF, do it now because it will go away in 1-2 weeks.
Closing
Webinar: How to Sell Social Media to Your Boss
|
Social media guru Chris Brogan explains how to demonstrate the value of social media marketing.
Download the free webinar
to learn how to get your company started with social media.
|
