In the discussion that followed, InboundMarketing.com community members explained why buying followers from Twitter pimps (even those with fancy bling and classy orange threads) won't help your business.
Forum members agreed that Twitter networks are only valuable to your business if they're populated with the right people. They suggested the following ways to build a Twitter network organically:
Be a real person. People are more likely to follow you back if you let them know a little bit about yourself and the value you can bring to the relationship.
Data from Twitter Grader has demonstrated that users with a bio average eight times more followers than users who don't have a bio. Additionally, users that include a link in their profile experience 7.5 times more followers that those who do not.
Find the influential people in your niche and communicate with them often to gain both knowledge and exposure to those in their networks.
5. Post Great Tweets
Above all, make sure you share great information on Twitter. As forum member Steve Early put it, "If you have interesting things to say, you will grow followers over time, and they will follow you for your VALUE, not because you entered the Follow Me Lottery and won."