Episode #54 - August 21st, 2009
(Episode Length: 25 minutes, 37 seconds)

Producers' Note: Sorry for the delay in getting this up! We lost the audio of the original version and had to sync the "live" audio in short segments. Quite a tedious process; we did the best we can. Hope you enjoy!

 

Intro

Doing it Right

  • NY Parking Ticket - A service that helps you get out of parking tickets!
  • Strategy: give away tips for do it yourself people, charge for their service to do it for you
  • Tactics: use blogging, SEO, Twitter, Facebook to spread the word about your free valuable content
  • Results: Traffic grew 7x in the last 5 months, with equally strong lead growth as well
  • Link with Video

Headlines

Google Caffeine...a new soft drink?

Adwords Positioning and Repositioning

  • Conversion Rates Don't Vary Much with Ad Position
  • "...for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average."
  • After Moving Ads to the Left, Google Clicks Climb 10 Percent
  • "...Google recently moved its search ads column to the left in a bid to increase their visibility and click rate...one search analytics company has published early analysis suggesting clicks may have risen by 10.3 percent"
  • Marketing Takeaway: Think about bidding less on your adwords to save money.

State of Friendfeed

  • State Of FriendFeed: 14 Things You Probably Don't Know
  • "The top sources for items being pulled into FriendFeed (in order): Twitter, Google Reader, delicious, Facebook, bookmarklet, Flickr, Tumblr, YouTube, digg, and StumbleUpon."
  • Marketing Takeaway: Make life easier for you by following influencers on FriendFeed and for your followers by aggregating your content on FriendFeed.

Blogging Brings Website Visitors

Is ESPN Doing it Right? or Wrong?

  • WTF ESPN
  • Dear espn you're doing it wrong
  • Making people only talk about ESPN is a quick one-way ticket to "who cares?"
  • Mike's Marketing Takeaway: Companies need to think through their strategy of getting value for their employees time, while allowing for individual freedom.
  • Karen's Marketing Takeaway: Building relationships is the most important aspect of social media. You should do it as a company and also allow your employees to do it on behalf of the company.

Forum Fodder

Marketing Tip of the Week: Don't get stuck in the weeds, stick to your overall inbound strategy.

Closing

Marketing in a Downturn Strategy Kit

Learn how to get the most out of a tight marketing budget.

Download the free kit for tips and tricks to generate more leads efficiently and inexpensively.


Originally published Sep 1, 2009 10:47:00 PM, updated July 04 2013