Do you consider yourself a 'social media consultant'? If so, you're one of the many out there. So if you're actually legit, how do you separate yourself from all the so-called fakers out there?
Jennifer's guest post on Brian Solis' blog discusses how the true experts out there can differentiate themselves from the wannabes and prove themselves worthy, specifically by offering proof of experience and demonstrated results (e.g. case studies), demonstrating business leadership (not necessarily thought leadership) and making themselves visible online through promotion and personal branding.
Use results and experience to legitimize your personal brand.
Using an incredibly interesting Dorothy-Wizard of Oz analogy, Kelly's post introduces the idea of the Red Shoes Blogger, which she admittedly made up.
Kelly's Red Shoes Blogger isn't someone who pulls out all the stops promoting some measly little piece of content that no one cares about and has no message. No. A Red Shoes Blogger has a mission, something to offer. Kelly's post encourages us, (as content creators, bloggers, what have you) to avoid turn-key blogging and execution unsparked by ideas by creating remarkable content.
If you make an offer, you better have something worth offering, and it better be awesome.
Crowdsourcing has become a common problem solving tactic by many, but does it always work? This article published by
YouTube's recent revelation
that maybe their five-star rating system isn't really the best way to vote on videos.
With most ratings coming in at either a five (best) or a one (worst), it looks as though votes are only representative of viewers who absolutely love or hate videos. YouTube's proposed solution, a thumbs up/thumbs down voting system, may make a better solution.
Crowdsourcing tactics may need modification.
Starting to feel slightly overwhelmed by the number of tweeps you're following? (The average Twitter user follows 100.) Looks like Twitter is finally coming out with a tool to help get you organized.
Twitter is currently trying out a way to sub-categorize the people you follow into lists to help you systematically organize and recommend feeds you follow. While right now the new feature is being tested by a select few, it is expected to be be rolled out to the public relatively soon. As put by
lists are definitely a much needed and natural enhancement.
Stay aware of new features and tools to help manage Web information overload.