HubSpot TV - Combining Real Life and Social Media with Guest Tim Hayden

Episode #61 - October 9, 2009 
(Episode Length: 28 minutes, 58 seconds)

Intro

• How to interact on Twitter: @ karenrubin , @ mvolpe and @ gameplanhayden with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/
• Announcement! Inbound Marketing Book Launch Party at HubSpot TV -- Details:
  • Date: October 16
  • Time 3:00-5:30pm
  • Location: Brogan Room at HubSpot HQ
  • Perks: First 50 people get a free book! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show during the book signing. 
  • Registration Link: http://hubspotbook.eventbrite.com/

HuSpot TV Guest: Tim Hayden!

• CEO of GamePlan in Austin, TX

Doing It Right

• We Are Better Than This
• The premise is simple: visitors "light" a candle and leave a message. 8599 as of Thursday at 4PM - less than 48 hours after it went live

Headlines

If PR Dead? The Debate Continues...

• Brian Halligan's article: Is PR dead?
• The Role of PR Firms in Social Media and Inbound Marketing
• "So, is pr dead? Well, the bad news is that as the game has been traditionally played, it is probably dead or near dead. The good news is that there is a major opportunity for new entrants and forward thinking existing agencies to re-invent the industry and provide a whole new set of valuable businesses for their customers."
• Marketing Takeaway - Make sure your PR firm is doing more than SPAMing reporters with press releases.
• Marketing Takeaway 2 - Your offline events can stimulate online conversation.

FTC Regulates Endorsements and Reviews

• FTC Cracks Down on Blogger Payola, Celebrity Tweets
• http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
• FTC Confirms Bloggers Need Not Fear the $11,000 Fines
• Marketing Takewaway : Be upfront and honest, and encourage your fans to do the same.

Death to Meta Keywords!

• Yahoo Search No Longer Uses Meta Keywords Tag
• Yahoo finally joins Google and stops using meta keywords for search
• Marketing Takeaway: Make great content, get more links, don't sweat meta keywords.

54% of companies BLOCK social media

• Why the 54% of companies blocking access to social media should knock it off
• "a study released yesterday by Robert Half
• Technology, in which 54% of the sample of 1,400 CIOs of companies with 100 or more employees block employees from accessing any social media at work"
  Marketing Takeaway : Set your employees free! Encourage them to be content creators.

Forum Fodder

• Justin Goodman @electricmice: If I have hundreds of landing pages, how should you incorporate them into your navigation?

Marketing Tip of the Week: Think about using in person events to enhance the online communications you are using for inbound marketing.

Closing

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