Episode #62 - October 16, 2009
(Episode Length: 20 minutes, 50 seconds)

Intro

Mailbag

  • Danny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.
  • CHART OF THE DAY: Kids Snub Twitter
  • "Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base."
  • Marketing Takeaway : Research communities to learn if your target audience uses them or not.

Headlines

Increased Use of Content as Inbound Marketing Tool

  • Survey Shows Increased Use of Content as a Marketing Tool
  • 86% of respondents' companies are currently creating or plan to create original content for their customers and prospects in the coming year.
  • 81% believe that brands and companies can create content that is as engaging and informative as content created by media companies.
  • 74% feel that original content and media are most effective for generating marketing ROI.
  • Marketing Takeaway : Content is an important part of inbound marketing.

YouTube - Over 1 Billion Served (per Day!)

Google Removes Page Rank from the Webmaster Tools

Announcing: The Inbound Marketing Book!

Marketing Tip of the Week: BUY THE BOOK! :)

Closing

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Originally published Oct 24, 2009 5:26:00 PM, updated July 04 2013