Episode #63 - October 23, 2009
(Episode Length: 34 minutes)

Intro

Local to Boston? Come see Brian Halligan and Dave Kurlan Speak!: "How Successful Companies Sell Their Way Back to the Top"

Headlines

Twitter & Google & Bing...oh my!

State of the Blogosphere

  • State of the Blogosphere 2009
  • 72% of bloggers are just hobbyists, 28% are doing it for professional reasons
  • 74% of those blogging for professional reasons are using twitter to promote their blog (vs. 14% of the general population)
  • #1 use of twitter for bloggers is to promote their blog
  • Technorati's top 5000 blogs generate 100x more post than all others.
  • Success Metrics: Professionals care most about unique visitors & page views.
  • Marketing Takeaway: (Made up by Mike!) Take your blogging seriously. Don't be a "hobbiest."

Guest: Dave Kurlan of Objective Management Group

  • Dave's Blog: Understanding the Sales Force
  • HubSpot's 10th customer & first case study
  • You have been blogging for a long time, we just covered the state of the blogosphere, how has blogging helped your business?
  • How can marketers better challenge sales people?
  • How can marketers and sales people work together more effectively?
  • What things should you be measuring for sales?

Marketing Tip of the Week : Use the discount code to learn more about how successful companies can sell their way back to the top for free!

Closing

Free Inbound Marketing University Online Training Program

Inbound Marketing University

Download HubSpot's Inbound Marketing University online training program

IMU includes 13 free webinar classes and notesheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam.


Originally published Oct 28, 2009 8:31:00 AM, updated July 04 2013