HubSpot TV - Blogging is Serious Business with Guest Dave Kurlan

Rebecca Corliss
Rebecca Corliss



Episode #63 - October 23, 2009
(Episode Length: 34 minutes)


Local to Boston? Come see Brian Halligan and Dave Kurlan Speak!: "How Successful Companies Sell Their Way Back to the Top"


Twitter & Google & Bing...oh my!

State of the Blogosphere

  • State of the Blogosphere 2009
  • 72% of bloggers are just hobbyists, 28% are doing it for professional reasons
  • 74% of those blogging for professional reasons are using twitter to promote their blog (vs. 14% of the general population)
  • #1 use of twitter for bloggers is to promote their blog
  • Technorati's top 5000 blogs generate 100x more post than all others.
  • Success Metrics: Professionals care most about unique visitors & page views.
  • Marketing Takeaway: (Made up by Mike!) Take your blogging seriously. Don't be a "hobbiest."

Guest: Dave Kurlan of Objective Management Group

  • Dave's Blog: Understanding the Sales Force
  • HubSpot's 10th customer & first case study
  • You have been blogging for a long time, we just covered the state of the blogosphere, how has blogging helped your business?
  • How can marketers better challenge sales people?
  • How can marketers and sales people work together more effectively?
  • What things should you be measuring for sales?

Marketing Tip of the Week : Use the discount code to learn more about how successful companies can sell their way back to the top for free!


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