Study: Educating Your Customers About the Web Could Make Them Smarter

Jeanne Hopkins
Jeanne Hopkins



Ivy Bean, World's oldest Twitterer

Using Google to search the internet is more than just good for your customers, it can make them younger and smarter!

Asthe brain ages, a number of structural and functional changes occur,which can impact how we process thoughts. According to a recentlypublished study in the American Journal of Geriatric Psychiatry,  peoplewho search the Internet regularly are stimulating areas of theirbrains, which may affect the efficiency of how the brain encodes newinformation.  

UCLA researchers scanned the brains of 24 men andwomen aged 55 to 78 and discovered that the effects of web surfinglasted long after they logged off.   This is "encouraging to learn thatfor even a relatively short period of time spent using a computer, itcan result in enhanced brain activity function," says study author Dr.Gary Small.  He continues, "Our most striking finding was that Internetsearching appears to engage a greater extent of neural circuitry thatis not activated during reading."  

Translation?  Those actively using the Internet had twice as much brain activity than the non-Web-savvy group.  

Asmarketers, it is important to realize that many of your customers maynot be as familiar in the ways of the Web as you are, and educating yourcustomers - no matter their age - will result in long-term gains foryour company. 

Now, time to teach Grandma how to Google.

Image is of Ivy Bean, the world's oldest Twitterer at 105 years of age. (Courtesy of U.K.'s Daily Mail).


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