Episode #64 - October 30, 2009
(Episode Length: 24 minutes, 43 seconds)
Intro
(Episode Length: 24 minutes, 43 seconds)
Intro
- How to interact on Twitter: @ karenrubin , @ mvolpe and @ PaulDunay with www.HubSpot.tv in your tweet.
- Subscribe in iTunes: http://itunes.hubspot.tv
Guest: Paul Dunay
Book Giveaway! Go to
Facebook.com/FBMarketingForDummies
!
- Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies
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Blog:
Buzz Marketing for Technology
- Question from @ KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters?
- Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies?
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Use Social Media to spot issues before they hit the Contact Center!
Headlines
Facebook Cans the Spam King
- Facebook Continues to Can Spam
- Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". (Previously, MySpace has been awarded $234 million.)
- Marketing Takeaway : Don't use spam; and keep spammers away from your customers.
Why Geocities Failed?
- We don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool.
- Audience. Once, a long time ago, family and friends we proudly told about our site came to it. Then the incentive was gone and they didn't come anymore.
- In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements")
- Geocities Closed by @ruudhein
- Marketing Takeaway : Make things simple for your customers.
Are we measuring blog influence correctly?
- The Trouble with Blog Influence Statistics
- "I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is."
- "A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period."
- If so few people are reading blogs, are they really that influential? Are we measuring the right stats? What about http://Blog.Grader.com?
- Marketing Takeaway : For your blog, measure links, comments, readers and especially leads and customers.
Forum Fodder
- On InboundMarketing.com From Kim Kolb : A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree?
Marketing Tip of the Week : Start a Facebook Business Page to grow your business.
- Resources: Free eBook and Facebook Marketing for Dummies Book on Amazon
Closing
Video: How to Use Social Media for Lead Generation
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