One great tip I hear all the time when people ask the question, "How do you
convince your boss of the value of so
?" is to quote reports, statistics and case studies that
its value. Well here's another study to add to your arsenal for when you confront your superiors.
Our top story on
this week features a study on social media and specifically, how people and companies are using it in a work context today (and why other small businesses need to get with the program already)...
The goal of the
2009 Business Social Media Benchmarking Study
, conducted by the folks at Business.com, was to analyze current social media trends in North American businesses. The results, based on 2,948 survey responses, make it clear that small business owners should be taking social media involvement very seriously.
Brian Solis' article is born from an increase of buzz and discussion about the new age of search, based on recent announcements from Google and Bing. He takes the opportunity to investigate the evolution of search and its impact on Internet behavior and culture. He highlights the following five phases:
includes established search engines like Google, Yahoo, etc.
provides that content is readily discoverable as it's live/published online (e.g. Twitter Search)
leverages activity within a personal social graph
uses semantics, the science of meaning, to produce personalized and accurate search results
Social Networking Search:
searches within social networks like Facebook or YouTube
Stay up-to-date with the fast-changing evolution of the Web.
Interested in getting with the program and jumping into the social media-sphere but worried you're not tech-savvy enough? It's not as overly complicated as you might think. Yes, marketers need to understand the tools, but more importantly, they need to understand the concepts. Chris Brogan's article discusses the traditional 4 P's of Marketing (
Product, Price, Place, Promotion)
and how they can be applied to modern
Brogan's bottom line is that the new tools of the Web aren't really that awesome, yet they make make marketing way simpler than it used to be. And what's particularly exciting about how social media and social software align with marketing is the new opportunities offered
these new tools.
Don't be daunted by the technology; it's not as difficult to learn as you might think.
As an adult, how many times have you suppressed that inner child of yours? Case in point: you want that cupcake, but it's not exactly part of your newly adopted diet plan. In his light-hearted yet thought-provoking article, Johnny Truant urges us to let that inner child in, because, quite frankly, we can learn a little bit about marketing from him/her.
A few of the tips he's learned from his son:
Make the customer "want that"
Know what your customer
Don't lie to your customers
Associative conditioning works
Marketing is simple (though not easy); don't overcomplicate it. It's easy to overlook the reasons it works when it does and why it doesn't when it fails.
Are you commonly classified as an unsocial, maladjusted Internet geek because you blog and spend much of your waking day glued to technology? A new
study from the Pew Internet Project
finds that you've probably been misread.
Jolie O'Dell reports on this recent study, which concludes that Internet geeks are more likely to help neighbors, get out of the house, volunteer and behave as upstanding members of their IRL (in real life) communities. Surprised? I mean, they don't call it "social" media for nothing!
Although social media has become an important part of business, face-to-face interactions are still essential.
Video: How to Use Social Media to Attract More Customers
Learn how to use social media to attract more customers.