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Episode #65 - November 6, 2009
(Episode Length: 25 minutes, 23 seconds)


Guest: Kate Brodock , Girls in Tech , Otherside Group , DigiActive (and @ just_kate !)

  • You're involved in an organization called DigiActive .  Tell us a little about what they focus on, and what their vision is.
  • Define Digital Activism
  • What tools do you think are best for digital activism?
  • Successful Campaigns?
  • Girls in Tech: What is it?
  • How did it start? -- How many chapters?
  • How did you grow it? What have you done?
  • How many members?


  • Press Releases Not That Useful Anymore
  • Poll: Don’t trash press releases yet
  • Only 49% believe press releases are "as useful as ever"
  • 33% percent said press releases are a necessary evil that won't go away soon (in part because of SEC notification rules)
  • 64% target their press releases most often to print outlets
  • Marketing Takeaway : Public relations has been replaced by inbound marketing - creating content and promoting that content to get people to talk about you.
  • Social Media Makes People More Social
  • Social Isolation and New Technology
  • This Pew Internet Personal Networks and Community survey finds that Americans are not as isolated as has been previously reported. People's use of the mobile phone and the internet is associated with larger and more diverse discussion networks.
  • 6% feel like they have no one with whom they can talk about those important matters. However, this figure (the 6%) has not grown as access to technology has increased - it has remained virtually unchanged since 1985.
  • Marketing Takeaway: Find a way to encourage online and offline interaction with your customers.

Marketing Tip of the Week : For Nonprofits!: Take your offline emotional connection and bring it online.


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Originally published Nov 13, 2009 2:04:00 PM, updated July 04 2013