of the standard billboard or whatever you read on the Internet, we're
going to create ads - and we do create ads - that are literally
content, so if you click on it you read an interesting story or
article, and you put branding next to it. And we get literally get 100
times the click-through rate of what a typical ad would get, so that's
good for advertisers."
: Content performs better than sales promotion, and content can help build brands.
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