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Episode #67 - November 20, 2009
(Episode Length: 27 minutes, 35 seconds)
Intro
New Guest! The Wonderful Dan
Zarrella
!
ReHashing
ReTweeting
Blogger Takes Heat for Comment Moderation
-
Follow up: The vulgar comment & the school
-
Kurt
Greenbaum
of St. Louis Post-Dispatch's wrote an article about the strangest thing you've ever eaten.
-
Commenter
left vulgar comments twice,
Greenbaum
realized from commenter's IP that
it was from a local school. Contacted the school and sent over IP
details.
-
Commenter was a teacher and resigned when confronted by Principal.
-
Marketing Takeaway #1
: There is no such thing as an anonymous comment.
-
Marketing Takeaway #2
: This social media thing is still new, think twice about your actions.
Digg
Blending Advertising and Content
-
Digg
CEO: Content as Advertising
-
"Instead
of the standard billboard or whatever you read on the Internet, we're
going to create ads - and we do create ads - that are literally
content, so if you click on it you read an interesting story or
article, and you put branding next to it. And we get literally get 100
times the click-through rate of what a typical ad would get, so that's
good for advertisers."
-
Marketing Takeaway
: Content performs better than sales promotion, and content can help build brands.
Forum Fodder
Marketing Tip of the Week:
Your customers are there...your competitors are there ... why aren't you there? Buy
The Social Media Marketing Book
!
Closing