Think Facebook is just a tool for your kids in college to organize parties?
HubSpot's new State of Facebook for Business report , released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of the total Facebook pages.
The State of the Facebook for Business report was compiled from data collected by Facebook Grader , a free tool from HubSpot that helps businesses assess the marketing effectiveness of their Facebook pages.
Other key findings of the report include:
- About half of all Facebook pages have less than 500 fans.
- Only 0.3% of Facebook pages have more than one million fans.
- In aggregate, musicians and local businesses have the most fans.
- Although they have fewer overall pages, Italy and the U.K. have more fans on a per-page basis than U.S. pages.
The report data encompasses 120,000 Facebook pages and thousands of companies.
To review the findings of the Facebook for Business Report , watch the archived webinar now . Presented by HubSpot's Rick Burnes and Jeanne Hopkins, the webinar will offer deeper insights into report's findings and cover several case studies of businesses using Facebook successfully.