"If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."
Google owns your leads' information.
You have to manage your leads with Google.
No immediate benefit to your prospect after they request a phone call.
Most businesses should drive conversions on their site and own their lead data.
Business Blogs Average 12 Times More Subscribers by Email Than by RSS
"I've been told that I shouldn't link to my web site in my blog posts. When I post about another company that I have a relationship with I include a sentence like "...
..." Other Company is a link but I have not been linking My Company. Is there any reason I shouldn't add the link?"
Marketing Tip of the Week:
Read the New Rules of Marketing!