Local to Boston? Come to the HubSpot TV live taping this upcoming Friday with guest Steve Garfield , author of Get Seen: Online Video Secrets to Building Your Business . We're going to include the studio audience in the show for the first time, and there will be beer and snacks for all.

Date: January 15, 2010 from 3:30 PM - 5:00 PM (EST)
Register: http://hsgetseen.eventbrite.com
Hashtags : www.hubspot.tv #getseen

 

"The New Rules of Marketing with David Meerman Scott"

Episode #74 - January 8, 2010

(Episode length: 29 minutes, 26 seconds)

Intro

Welcome David Meerman Scott

  • New edition of The New Rules of Marketing & PR
  • What's different in the new book?
  • Have the rules of marketing changed how you expected them to when you wrote the New Rules two years ago?
  • What is going to be different in the next edition? Where do you expect marketing to go in the next 5-10 years?
  • You were on a podcast earlier this week and you ranted for a while about measuring ROI in marketing?

Google Ad Words New Lead Gen Tool

  • Why Marketers Should Be Dubious of Google AdWords New Lead Capturing Tool
  • "If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."
  • Google owns your leads' information.
  • You have to manage your leads with Google.
  • No immediate benefit to your prospect after they request a phone call.
  • Marketing Takeaway: Most businesses should drive conversions on their site and own their lead data.

Business Blogs Average 12 Times More Subscribers by Email Than by RSS

Small Businesses That Blog Have 102% More Twitter Followers

  • Small Businesses That Blog Have 102% More Twitter Followers
  • "A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don't."
  • "We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don't."
  • " Blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies."
  • * Marketing Takeaway:* Your social media strategy will fail without a good content creation strategy.

Forum Fodder

Marketing Tip of the Week: Read the New Rules of Marketing!

Closing

Free Inbound Marketing University Online Training Program

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Originally published Jan 12, 2010 11:30:00 AM, updated March 21 2013