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January 15, 2010 from 3:30 PM - 5:00 PM (EST)
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"The New Rules of Marketing with David Meerman Scott"
Episode #74 - January 8, 2010
(Episode length: 29 minutes, 26 seconds)
Intro
- How to interact on Twitter: @ karenrubin , @ mvolpe and @ dmscott with www.HubSpot.tv in your tweet.
- Subscribe in iTunes: http://itunes.hubspot.tv/
- New Webinar! January 13th at 1PM ET - Website Redesign in 2010: Register here: http://bit.ly/redesign-2010
Welcome David Meerman Scott
- New edition of The New Rules of Marketing & PR
-
What's different in the new book?
- Have the rules of marketing changed how you expected them to when you wrote the New Rules two years ago?
- What is going to be different in the next edition? Where do you expect marketing to go in the next 5-10 years?
- You were on a podcast earlier this week and you ranted for a while about measuring ROI in marketing?
Google Ad Words New Lead Gen Tool
-
Why Marketers Should Be Dubious of Google AdWords New Lead Capturing Tool
- "If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."
- Google owns your leads' information.
- You have to manage your leads with Google.
- No immediate benefit to your prospect after they request a phone call.
- Marketing Takeaway: Most businesses should drive conversions on their site and own their lead data.
Business Blogs Average 12 Times More Subscribers by Email Than by RSS
-
Business Blogs Average 12 Times More Subscribers by Email Than by RSS
- "average email subscriptions for these blogs were 12 times more than average RSS subscriptions."
- "Some industries, however, exhibit trends of relative parity. Two industries with close numbers of e-mail and RSS subscriptions are software and Marketing/SEO (online marketing)."
- Marketing Takeaway: Use business blogging software that allows your readers to subscribe via email to increase subscriptions.
Small Businesses That Blog Have 102% More Twitter Followers
-
Small Businesses That Blog Have 102% More Twitter Followers
- "A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don't."
- "We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don't."
- " Blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies."
- * Marketing Takeaway:* Your social media strategy will fail without a good content creation strategy.
Forum Fodder
-
Question from
http://inbound.org
from m2
- Is it OK to link to my web site in my blog posts
-
"I've been told that I shouldn't link to my web site in my blog posts. When I post about another company that I have a relationship with I include a sentence like "...
Other Company
and My Company
..." Other Company is a link but I have not been linking My Company. Is there any reason I shouldn't add the link?"
Marketing Tip of the Week: Read the New Rules of Marketing!
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