HubSpot TV - The New Rules of Marketing with Guest David Meerman Scott

Local to Boston? Come to the HubSpot TV live taping this upcoming Friday with guest Steve Garfield , author of Get Seen: Online Video Secrets to Building Your Business . We're going to include the studio audience in the show for the first time, and there will be beer and snacks for all.

Date: January 15, 2010 from 3:30 PM - 5:00 PM (EST)
Register: http://hsgetseen.eventbrite.com
Hashtags : www.hubspot.tv #getseen

 

"The New Rules of Marketing with David Meerman Scott"

Episode #74 - January 8, 2010
(Episode length: 29 minutes, 26 seconds)

Intro

• How to interact on Twitter: @ karenrubin , @ mvolpe and @ dmscott with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/
• New Webinar! January 13th at 1PM ET - Website Redesign in 2010: Register here: http://bit.ly/redesign-2010

Welcome David Meerman Scott

• New edition of The New Rules of Marketing & PR
• What's different in the new book?
  
• Have the rules of marketing changed how you expected them to when you wrote the New Rules two years ago?
• What is going to be different in the next edition? Where do you expect marketing to go in the next 5-10 years?
• You were on a podcast earlier this week and you ranted for a while about measuring ROI in marketing?

Google Ad Words New Lead Gen Tool

• Why Marketers Should Be Dubious of Google AdWords New Lead Capturing Tool
  
• "If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."
• Google owns your leads' information.
• You have to manage your leads with Google.
• No immediate benefit to your prospect after they request a phone call.
• Marketing Takeaway: Most businesses should drive conversions on their site and own their lead data.

Business Blogs Average 12 Times More Subscribers by Email Than by RSS

• Business Blogs Average 12 Times More Subscribers by Email Than by RSS
  
• "average email subscriptions for these blogs were 12 times more than average RSS subscriptions."
• "Some industries, however, exhibit trends of relative parity. Two industries with close numbers of e-mail and RSS subscriptions are software and Marketing/SEO (online marketing)."
• Marketing Takeaway: Use  business blogging software  that allows your readers to subscribe via email to increase subscriptions.

Small Businesses That Blog Have 102% More Twitter Followers

• Small Businesses That Blog Have 102% More Twitter Followers
  
• "A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don't."
• "We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don't."
• " Blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies."
• * Marketing Takeaway:* Your social media strategy will fail without a good content creation strategy.

Forum Fodder

• Question from http://inbound.org from m2
  
• Is it OK to link to my web site in my blog posts
• "I've been told that I shouldn't link to my web site in my blog posts. When I post about another company that I have a relationship with I include a sentence like "... Other Company and My Company ..." Other Company is a link but I have not been linking My Company. Is there any reason I shouldn't add the link?"

Marketing Tip of the Week: Read the New Rules of Marketing!

Closing

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