This morning HubSpot is releasing its third  State of the Twittersphere report .

This edition of the report shows a significant decline in the growth of Twitter users.

In October 2009 the Twitter user base grew 3.5% -- robust growth for most web applications, but far below the 13% growth in users Twitter experienced in March 2009.

twitter growth

The decline in Twitter user growth is happening as traffic on also declines; ComScore reported that  unique visitors to grew only 3.5% from October to November , and both  and  show similar declines in traffic growth.

In addition to the declining growth rate, the latest State of the Twittersphere shows that the average Twitter user is more engaged.

Consider the following changes:

  • Today the average Twitter account has 300 followers; in July, it had 70
  • The average account now follows 173 accounts; in July it was only following 47
  • The average account today has posted 420 updates; in July that number was 119

Why Twitter Applications Don't Affect This Data

The State of the Twittersphere measures Twitter user growth , not traffic on .
The growth rates are calculated using the account creation data from over 5 million Twitter accounts. This data is platform agnostic -- it is the same regardless of the application the user uses. In contrast, measure of traffic on does not count the considerable use of Twitter via third-party applications.

To see the full January 2010 State of the Twittersphere report download it here . You can also read State of the Twittersphere reports from  July 2009  and  December 2008

Tweet about this report with the hashtag #SOTwitter

Free 30-Minute Twitter Webinar This Thursday

Learn more about the State of the Twittersphere this Thursday, January 21, at 1 pm ET .

Rick Burnes , author of the State of the Twittersphere will review new data from the report and discuss some of the ways businesses are using Twitter.  Sign up now .

Originally published Jan 19, 2010 7:30:00 AM, updated July 28 2017


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