Blogging can increase website traffic and help establish you as a thought leader. In addition, it can help you get more followers on Twitter, according to a recent study conducted by HubSpot.The study of 2,100 businesses found that companies that blog have 79% more Twitter followers than those that do not blog. This is especially noticeable in those companies with fewer than 15 employees.
It's important to note that regular blog updates play an important role in this comparison. The more you write compelling content on your blog and tweet it, the more established you become as a thought leader. And that leads to more people wanting to follow you.
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