Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

Pamela Vaughan
Pamela Vaughan



Four Square

Our top inbound marketing article this week focuses specifically on the location-based social network called foursquare , which has achieved notable traffic growth within the last couple months.

1. Location is Hot: Foursquare Traffic up 3X in 2 Months

Author: Marshall Kirkpatrick of ReadWriteWeb

Marshall's article reports on the significant increase of traffic to foursquare, which has tripled in the past 2 months since November, reported by Hitwise, a traffic analyst firm. The article also discusses foursquare's recent deal with a Canadian newspaper chain that involves delivering local editorial content to users depending on where they check in.

So what does this traffic increase mean to you?  Foursquare isn't the only location-based social network out there, but its popularity is definitely a testament to the increasing power of location-based/mobile applications and their potential to impact modern marketing.

Lesson: Be prepared for mobile applications and location-based services to change the face of marketing.  Start learning about these trends now.

2. 20 Ways to Up Your Blogging Fun Quota

Author: Christie Burnett on Problogger  

By now you know that the most successful blogs publish content consistently and frequently .  You also can't deny that producing a constant stream of remarkable content is very hard work.  It's not difficult to feel like your blog is in a rut, so Christie's article offers some great suggestions for new and different content alternatives to inspire you (and your readers).

Some of her suggestions include sharing your story with photos and images, using charts, graphs, tables or diagrams to illustrate your points, trying vlogging, experimenting with lists, creating tutorials that teach something to your readers and many, many more!

Lesson: Readers like variety. Experiment with different types of content to keep your readers (and yourself) engaged with your business blog .

3. Social media metrics: You're missing the big ROI number

Author: Andy Sernovitz on Damn! I Wish I'd Thought of That!

Andy's post quickly discusses his dismay at the results of a recent Forrester survey about measuring social media marketing, which highlight that none of the marketers surveyed listed the amount of content forwarded by users as their most important metric for social media marketing. 

Andy stresses the value of word of mouth marketing as a metric, by saying content forwarding is more powerful than traditional advertising and lead generation because it includes the personal endorsement of the sender.  Plus, he says, it's extremely measurable, correlating well to existing lead/impression valuation metrics.

Lesson: It's not the only metric to track, but don't forget about measuring word of mouth marketing when evaluating your social media programs.

4. 5 Ways to Rock Customer Review Sites

Author: John Jantsch of Duct Tape Marketing  

John gives readers a nice overview of customer review sites and what they mean for small business marketers, spotlighting some popular sites to know and sharing some of his top ways to benefit from them.

His suggestions include claiming your listings, using reviews to make your business better, monitoring your profiles, getting proactive and considering advertising.

Lesson: Don't fear negative reviews. Learn from your toughest critics to improve your brand and its products/services.

5. 7 Online Video Tips Every B2B Marketer Should Know

Author: Kipp Bodnar of Social Media B2B

Online video can be a fun and interactive addition to your content marketing mix.  Kipp's article communicates Social Media B2B's best advice for producing and promoting your online video efforts to bypass common online video issues and maximize your ROI.

Lesson: Using online video for marketing is valuable, but it can be challenging.  Learn from others' experiences to get the best possible results.

Photo by Alexandra Lee


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