[Drumroll] ... Blogs!

Company blogs took the top spot in HubSpot's recent 2010 State of Inbound Marketing report , which surveyed marketing professionals about the importance of various social media channels. The other rated nominees included Twitter, Facebook, LinkedIn, YouTube, etc. in order of importance to inbound marketing strategies .

The Importance of Social Media Channels

Up from 2009, 85% of users ranked company blogs as "useful" or better this year, showing increased preference for creating conversations around the industry and interacting personally with customers. Twitter came in 2nd place with a huge leap to 71%, and Facebook and YouTube followed suit with increased ratings.

Social news/browsing sites Digg and StumbleUpon dropped rankings over the past year, while MySpace completely fell off the map with only 10% of users rating it as "useful" or better.

Other key findings of the 2010 State of Inbound Marketing report :

  • Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel.
  • 88% of companies have either increased or maintained their inbound marketing budget since last year.

Webinar: The 2010 State of Inbound Marketing

2010 State of Inbound Marketing

Learn how more than 230 professionals have been using inbound marketing to transform their businesses.

Download the free webinar to learn more about the effectiveness of inbound marketing.

Originally published Mar 4, 2010 11:30:00 AM, updated June 10 2021


Inbound Marketing Free Marketing Software