Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels . Econsultancy, in association with ExactTarget, surveyed more than 265 B2B marketers -- in companies of all sizes -- asking if they plan to spend more or less of their marketing budgets in 2010 on 14 different marketing tactics. While 46% of companies plan to increase their overall marketing budgets in 2010, 66% will increase their investments in digital marketing.
Digital channels make up the top 5 tactics in which marketers are investing:
1. Off-site Social Media - 65%
2. Search Engine Optimization - 64%
3. On-site Social Media - 58%
4. Email (acquisition) - 56%
5. Email (retention) - 53%
All of these tactics work together to help you get found and draw prospects to you.
Leaving Traditional Marketing Behind:
We also see a trend in moving away from the traditional "push" marketing channels. The top 5 places marketers are looking to cut budgets:
1. Radio - 50% decrease
2. Television - 44% decrease
3. Newspapers / magazines - 44% decrease
4. Direct Mail - 30% decrease
5. Telemarketing - 22% decrease
Marketers are getting smart and going where their buyers are -- online. So where are you going to spend your precious marketing dollars? Pulling buyers to you by using inbound marketing or pushing your message out through traditional channels?
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Originally published Mar 10, 2010 5:15:00 AM, updated June 10 2021