Williams explains that
should help people discover more interesting information and then help Web sites build more consistent traffic and engagement around their content. He says that the service is designed to make it easier for people to connect.
A Look Inside Twitter
In discussing his leadership approach to
, Williams says that he spends half of his time thinking about the product and the other half on focusing on organizational issues. He also mentions that he tells new employees to remember that there are more smart people outside of the company than inside of it.
He aknowledged that sharing data with Google and Microsoft was a difficult discussion in the organization. Once people realized that, it helped better distribute the awareness of Twitter. Openness was a constant theme of many answers from Williams.
Twitter.com is a consumer interface, but CoTweet and Hootsuite built a business on Twitter creating a customer service interface. He also pointed out theirs is a hardware device that lets bakers automatically tweet when new cookies are coming out of the oven.