For unofficial topics, create a Community page, not a Business page or Group. If the community page spikes in popularity, Facebook will take the control of the page from you and "hand it over to the Facebook community" to be managed wiki-style.
Facebook is changing the way fans interact with pages; instead of "becoming a fan" they can now "like" a page. A key motivation? Facebook says people click the "Like" button twice as much as the "Become a Fan" button.
: Facebook is welcoming marketers, you should accept their invitation to do business there.
Email Marketing - Opt-in or Opt-out
Should email marketing be opt-in or opt-out by default? What is right for B2B companies? B2C?
Marketing Tip of the Week
: Don't underestimate the value of brand management, at the end of the day you are doing business with people and you need to build that relationship for the best long-term results.