Survey Shows Social Media Matters, and It's Here to Stay
The fastest-growing private U.S. companies have discovered something that's taking larger, more traditional companies some time to figure out - social media matters.
Research conducted by the
Center for Marketing Research
, shows that the Inc. 500 recognizes the critical role social media plays in an online world. One hundred forty-eight companies responded to the late 2009
survey of companies
to their list.
In fact, an incredible 79% of respondents to the nationwide telephone survey indicated social media was very or somewhat important to their business and marketing strategy. Indeed, 43% ranked social media as very important, compared with only 26% two years earlier, a 65% increase.
Clearly, these successful, smaller companies have discovered that leveraging social media tools and technologies plays a valuable role in their business and marketing strategies.
How about your business? Do you consider social media important? What results have you seen from using it?