Survey Shows Social Media Matters, and It's Here to Stay
The fastest-growing private U.S. companies have discovered something that's taking larger, more traditional companies some time to figure out - social media matters.
Research conducted by the Center for Marketing Research , shows that the Inc. 500 recognizes the critical role social media plays in an online world. One hundred forty-eight companies responded to the late 2009 survey of companies named by Inc. Magazine to their list.
In fact, an incredible 79% of respondents to the nationwide telephone survey indicated social media was very or somewhat important to their business and marketing strategy. Indeed, 43% ranked social media as very important, compared with only 26% two years earlier, a 65% increase.
Clearly, these successful, smaller companies have discovered that leveraging social media tools and technologies plays a valuable role in their business and marketing strategies.
How about your business? Do you consider social media important? What results have you seen from using it?
New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program.
Download the Webinar Now and learn how to increase your visibility in social media!