Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter . Now, LinkedIn has decided to further build out this integration.

By installing the Tweets application , LinkedIn users will be able to find and manage their LinkedIn connections on Twitter through LinkedIn. The application has several distinct features but there there are two that are distinctly valuable.

First, the application allows you to see which of the people you are connected to on LinkedIn have Twitter accounts listed in their profiles.  What's especially helpful is that the application doesn't just show you a list of names; it actually allows you to follow (or unfollow) people right through the Tweets application. This step removes any need to go back and forth between Twitter and LinkedIn.

Next, with the click of a button, you can take all of your LinkedIn connections and turn them into a private Twitter list. LinkedIn will keep this list current by updating it based upon your connections.

Marketing Takeaway

Why is this important though? By further integrating with Twitter, Linkedin is allowing their users to take their connections on Linkedin and bring them to new social media sites.  This adds more value to your LinkedIn connections. Also, many of us already have "business" related lists on Twitter, or wish we had one but don't have the time to manually create one. By doing the work for us, they're also creating feelings of goodwill - one less thing I have to do and it's all thanks to LinkedIn. 

But why is this important to marketers or business owners? By following people who matter to you in a business setting, you can more easily get the word out about your company as well as find influencers that you should be following.

What do you think of this new feature? 

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Originally published May 26, 2010 5:00:00 PM, updated July 28 2017


LinkedIn Marketing