Shiny Links Generating inbound links to your website is an important factor in search engine optimization .  But if you think any inbound link is just as valuable as another, you might want to check out the article at the top of our list this week, which goes to show that not all links are created equal in the eyes of search engines.

1. All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

Author: Rand Fishkin of SEOmoz

After a brief overview of the history of the role of inbound links in search engine optimization , Rand provides a very helpful guide to understanding inbound links, offering handy illustrations to help explain his points.

Rand's article allows even those most inexperienced in the world of SEO understand what makes a link valuable (and what doesn't).

Marketing Takeaway: Don't be fooled -- inbound links attribute varying levels of value to a website.

2. How to Pitch Bloggers - Make it a Win/Win/Win Situation

Author: Darren Rowse of Problogger

Thinking of pitching a blogger to help promote something you offer?  Darren says the best way to get good results is to pitch something that is a win/win/win situation -- for your company, the blogger and his/her readers.  But how do you make sure you frame your pitch in a way that makes it a win/win/win? 

Usually, says Darren, the major hurdle is making it a win for the blogger.  To help get past this roadblock, he suggests a few specific 'wins' that can be used to entice the blogger, including offering to purchase advertising, proposing an affiliate deal, promising promotion on your end, or giving away your product.

Marketing Takeaway: Make your pitch an offer the blogger can't refuse.  Make it a win/win/win!

3. 5 Questions That Will Change How You View Your Business

Author: John Jantsch of Duct Tape Marketing

John's article recognizes the fact that running a business, while rewarding and fulfilling, can often be a challenging task, and oftentimes business owners find themselves losing sight of why they're doing it in the first place.  In order to help business owners reconnect with the heart of their businesses, John recommends they ask themselves the following 5 questions:

  1. Why are we doing this?
  2. What are we here to give? 
  3. What do we want people to experience?
  4. What are we supposed to learn from this?
  5. Who could do this better?

Marketing Takeaway: When you feel like you're falling into a rut with your own business, take some time to step back and evaluate what you're doing and the reasons you're doing it.

4. Put Your Small Business on the Map With Location-Based Social Media

Author: Eve Daniels on OPEN Forum

Can your business take advantage of location-based social media platforms? Eve Daniels thinks so. Engaging in the opportunities such platforms like Foursquare and Gowalla have to offer can do big things for your business, she says. 

To help you understand, she explains what each of these platforms offer and how they can be beneficial from a business standpoint, emphasizing that savvy business owners are already taking advantage of them , so why can't you?

Marketing Takeaway: Location-based services are gaining in momentum and can be a valuable business tool. 

5. Conversation or Content? Who Rules the Internet?

Author: Kyle Lacy on Personal Branding Blog

It's a common proclamation among internet marketers that content is king . But is it?  Kyle plays devil's advocate and wonders if content really is king when conversations also play a big role in the lives and activities of internet and social media users.

While Kyle admits that content and conversation are related in that remarkable content helps fuel conversations, he also raises the point that "customers are people first and buyers second." He points out that conversations lead to relationships, which ultimately leads to a successful company. What do you think -- does content or conversation rule the internet?

Marketing Takeaway: Content creation is important, but are you also engaging your potential customers in stimulating conversations that lead to valuable relationships?

Photo by Hank Ashby

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Originally published May 31, 2010 9:00:00 AM, updated June 10 2021

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Inbound Marketing Free Marketing Software