Using Facebook Grader data, I looked at our collection of over half a million pages to start to understand the characteristics of good (highly liked) Facebook pages .

In our dataset, the average Facebook page has 624 fans, but I found that pages that mention certain kinds of food (mostly unhealthy but delicious foods) have far more fans.

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Originally published Jun 8, 2010 7:00:00 AM, updated July 28 2017


Facebook Marketing Data