With more than 500 million users , Facebook has become the dominant player in the social networking industry. As marekters and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his Science of Facebook Marketing webinar . This post aggregates many of his awesome statistics along with those from other organizations.

100+ Facebook Usage Stastics

1. Activity on Facebook by Age

facebook usage by age

2. Men vs. Women on Facebook

men and women on Facebook

3. Visualizing 6 Years of Facebook

facebook history

4. Facebook Users "Like" Food Pages

Facebook Food

5. Stay Away From Buzzwords on Facebook

Facebook Buzz Words

6. Facts About Facebook Infographic

facebook facts infographic 600x3000 resized 600

7. Most "Liked" Types of Facebook Pages

liked facebook pages

8.  Least-Liked Facebook Page Types least liked facebook

9. Facebook vs the United States

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Originally published Jun 24, 2010 11:00:00 AM, updated July 28 2017


Facebook Marketing Data