We're in the midst of a revolution: the revolution of the B2B sales process through
. For sales professionals, this revolution means a modernized, improved and more efficient selling process.
This week's top
article discusses the valuable ways social technologies, tools and practices are revolutionizing the science of selling.
With the availability of easy-to-use technologies and easy-to-implement practices, it's no wonder that social selling is experiencing a spike in popularity. So what makes social selling so revolutionary? Umberto's article expands upon the following
sales transformations caused by social technologies
From mass marketing to targeted/customized consumer messaging
From requiring “ready-to-buy” prospects to establishing and developing relationships
From “stranded” sales reps to unified and collaborative communities
Marketers shouldn't be the only ones concerned with social media. Make sure your sales team is utilizing social technologies to its advantage as well.
It's true. The numerous responsibilities required for successful
have accelerated the pace at which marketers must do their jobs, and let's face it -- it definitely can be exhausting at times.
So how on earth do you keep up with your ever-expanding marketing to-do list while simultaneously maintaining your sanity? Todd suggests breaking things down into the smallest parts possible to help re-focus your mind on exactly what’s important. Specifically, he recommends a five-step process: decide on your goals, ask for help, set a reasonable pace, "under-promise and over-deliver" and measure.
The pace of modern marketing can be overwhelming. Try breaking up tasks into small pieces and focusing on the most important parts.
With all the buzz lately about
, Jason takes a moment to step back and evaluate what exactly the term means and what a good Social CRM software platform should do.
CRM, he clarifies, means customer relationship management, and the goal of a CRM program is to increase the lifetime value of a given customer to a company by building stronger relationships with customers. True Social CRM platforms, he explains, should not only incorporate social elements to help you know where your contacts are, but also allow you and your contacts to manage how you communicate with them, how often and for what messages.
New social technologies are constantly emerging. Understand them fully before you think about implementing them for your business.
Rubel also highlights a few email marketing services that are successfully incorporating social media elements into their tools and reveals that marketers must shift from an emphasis on reach to an emphasis on relationships.
Don't drop email for
. Instead, marry the two!
It's common knowledge in the
search engine optimization
world that generating inbound links is extremely beneficial for increasing your search engine rankings. The topic of this SEOmoz article focuses on helping you improve your link building conversion rate by reaching out to the right people.
link building strategy
is simple: find influencers and leaders, see what they like and link to, create the content they like and link to, and build relationships. Still, he recognizes that finding the right people to generate links from is often a struggle, so he also points out a number of tactics to help you target the appropriate people.
Target the right people in your link building efforts to achieve a better link building conversion rate.