Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Kipp Bodnar
Kipp Bodnar



In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This chart from Business Insider illustrates the decline as reported by the firm SNL Kagan.

TV Subscriber stats resized 600

According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. This is despite the rise in the amount of video consumed on YouTube and Hulu and an economic downturn that began long before this reported decline.  Apple is rumored to be on the verge of releasing a new product that will bring video streaming and web applications to television sets. Should cable TV companies be worried about the future of their industry?

Marketing Takeaway

As more and more people consume content online through desktop and mobile devices, marketers will have to shift strategies to engage with changing audiences. As marketers, it is important to monitor customers' and prospects' behavior to determine how they are consuming information.

Have you noticed a changed in your customers' information consumption habits?

Free Download: Marketing Data: 50+ Marketing Charts and Graphs

Marketing Charts

HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook

Download the ebook now! to have access to these charts for use in your own presentations

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.