In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This chart from
illustrates the decline as reported by the firm SNL Kagan.
As more and more people consume content online through desktop and mobile devices, marketers will have to shift strategies to engage with changing audiences. As marketers, it is important to monitor customers' and prospects' behavior to determine how they are consuming information.
Have you noticed a changed in your customers' information consumption habits?
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook
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