Valeria's article addresses a common sentiment toward social media for newbies: fear. Because social media is abstract and can be overwhelming at first, says Maltoni, it's understandable that businesses would be scared to get involved.
She therefore discusses a recent experience of hers about how she helped moderate a discussion among professionals about social media,
its uses for business
, and why companies should get over their fears and use it to their advantage. She also divulges a few quick tips to help organizations get over their fears and get involved.
Social media can be scary at first. Come up with some guidelines to make you feel comfortable; then dig in!
Okay, so maybe you're already using your Twitter feed to help promote your blog posts, but are you really
taking full advantage of Twitter
to support your blogging efforts?
Georgina's article highlights several more unconventional ways to
get more out of your Twitter account
for your blog, which include telling the story of blog content creation, tweeting interesting comment responses, running a Twitter competition tie-in, and creating a Twitter conversation around an event.
Be creative in your Twitter strategy, and don't be afraid to try different ways of promoting your content.
Content curation is simply the practice of "reviewing and filtering articles and blog posts from across the web," and no, it's not "stealing" content from others. For a deeper look into the wonders of content curation, how it can work for you, and how to do it successfully, take a look at Jamie's article.
Content curation is a great strategy for driving traffic to your blog, but use in moderation.
With all the recent buzz about social CRM (sCRM), Kevin's article takes a step back and dares to say that, while
is a helpful addition to CRM software, the real focus should be on the "C" in the abbreviation.
As marketers, he says, we need to be reaching our customers where they are, and yes, the potential of social media to help achieve this is unquestionable. However, it's how we use this technology that matters, and that means effectively targeting your audience with the right messages for different social media.
Social media can be helpful for customer relationship management, but it's not the most important thing.